Products I've Built &
Problems I've Solved
From zero-to-one launches to viral growth — every project shaped by obsessive user empathy and data-backed decisions.
SEO, Content & Digital Growth
Driving organic visibility through comprehensive SEO audits, keyword strategy, metadata management, and technical SEO recommendations. Building content ecosystems — course descriptions, landing pages, and marketing copy — engineered for engagement and lead generation.
Implemented digital analytics frameworks via Google Tag Manager. Managing Google Business Profiles, local SEO, and online reputation to strengthen regional search presence. Coordinating cross-functional teams across content, campaigns, and website delivery.
E-com & Q-com
Enablement Platform
Redesigned the entire merchant journey — guided onboarding, live theme previews, and a 6-step activation checklist. Scaled delivery from hyperlocal to PAN-India. Shipped VIP Membership, Abandoned Cart, Appointment Booking, and Subscription Management modules. Worked across Saudi Arabia, Philippines, and Hong Kong.
REimagineHome.AI —
1M Users in 102 Days
Conceptualised the AI Marketing Hub for real estate agents. Led PLG experiments that drove viral adoption — 1M+ users in just 102 days through influencer-led campaigns, 100M+ organic video views, and 30K+ social followers in the first 30 days. Enhanced UX of the Virtual Staging tool driving higher conversion rates.
Founding PM —
No-Code FP&A Platform
Defined and owned the MVP roadmap for a no-code Financial Planning & Analytics SaaS tool. Conducted competitor analysis across 40 FP&A tools to shape pricing and positioning. Drove beta onboarding from 0 to 100+ early adopters, and aligned milestones with investor goals targeting a $100K pre-seed raise.
Marketing Analytics
Productization at Scale
Productised Brandometer 360 and Brandformance using Google ADH with 30- and 90-day roadmaps. Built an ABM campaign reporting tool that slashed reporting time from 2 days to half a day. Designed pricing benchmarks and case study repositories that helped the sales team win 4 new enterprise clients.